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Are you not satisfied with traditional research methods? Or looking for new methods/techniques to get your research done with affordable and competitive price? If yes, here you go:
While traditional market research methods/techniques such as face to face interviews, pen and paper surveys, in-depth interviews and focus groups are still widely used, there are many new market research methods and techniques pop up to add spice to get things up.
Our means of gaining consumer insights has changed as technology and socioeconomic trends get changed. As you’ll notice, many of these are really just new technologies applied to traditional market research methods, as opposed to radically different methodologies. Here I am discussing some of the new market research methods and techniques those are very popular now a days.
1. A shift from PAPI to CAPI: CAPI is more popular than PAPI. 2-3 years ago, we usually collect the data with the most popular quantitative market research method of PAPI. Now, in the changing world, PAPI has been replaced with CAPI. New technologies come up. Now, we can record the interviews while doing the interviews with the help of App in our mobile. It will ease the work of data collection but data analysis become more challenging than data collection.
2. Mobile market research methods: Smart phones and tablets are taking the world by storm. These devices are becoming a preferred platform for many markets and applications, including market research. Examples of how these devices are being used in market research include:
a) Text messaging surveys and voting (SMS Surveys) – One good example of this is a company called “Poll Everywhere.” They allow seminar attendees to vote and respond to poll questions via SMS (text messaging).
b) Smartphone designed surveys – Good mobile surveys are ones designed specifically for the smartphone form factor. There are many companies working on this, such as iOpinionSurveys, OpinionMeter, and KAD Research. These surveys can be web-based, optimized for phones, or they can be native applications built specifically for iOS, Android, or Windows mobile operating systems.
c) Location Awareness – Advanced phone market research methods/techniques can leverage smartphone location (GPS) information to trigger questions or simply track movement over time. For example, you can imagine a survey question that only appears when the phone knows the user is at the gas station.
d) Mobile Ethnography – Using information like location awareness, researchers are able to gather rich contextual data (using mobile phones) about behaviors, allowing them to really understand the habits and lifestyles of subjects.
You can get all new research methods/technique at one place. KAD Research is providing all the traditional as well as new market research methods. You can contact us at [email protected] to avail any of the market research services. We deals with both qualitative and quantitative research with quality and at affordable price. To know more about us: please visit our website www.kadresearch.com
http://EzineArticles.com/expert/Raja_Mohammad/2540614
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